Brick Brewing Company Gets New Due Diligence Report

Those who track the beverage business might be interested in a new report conducted on Ontario-based craft beer maker Brick Brewing Company.

Pr Log: SADIF Analytics releases new summary due diligence report for Brick Brewing Co. Limited

ADIF Investment Analytics, announces a new summary due diligence report covering Brick Brewing Co. Limited (BRB). The report uses SADIF's powerful StockMarks™ stock rating system and contains important analysis for any current or potential Brick Brewing Co. Limited investor.

Report Summary: Brick Brewing Co. Limited is an average quality company with a neutral outlook. Brick Brewing Co. Limited has medium business growth and is run by efficient management. When compared to its closest peer, Big Rock Brewery Income Trust, Brick Brewing Co. Limited shows greater overvaluation and is less likely to outperform the market.

A fairly sanguine report. I remain of the opinion that BRB is undervalued, and still represents both a growth play as well as a potential buyout opportunity.

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What I'm reading: A really great blog about booze

Serendipity (and Google search) can be a wonderful thing. I was looking for a picture of Boris Bold, the beer I had last night, and stumbled upon Liquor Log, a blog devoted to reviews of wine, beer and spirits.

What's really entertaining about Liquor Log's reviews, aside from the clarity of the reviews, is the author's willingness to try anything.* As a result, the reviews run the gamut from beverages that are high class to beverages that are no class. As a result, hilarity often ensues.

If you like great or not-so-great libations, check out Liquor Log.

*be sure to read the review of Lime Hydra Vodka Water.

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Controversial Guinness Ad Not Real

Apparently lots of other people already knew this, judging by my inbox after I ran the clip earlier. I apologize for not spending more time keeping up with Internet memes.

Globe and Mail: Thanks, but no thanks

The reviews for the new Guinness advertising campaign are in - and they are a marketer's dream.
One comment on YouTube.com, where the "Share One With a Friend" spot was posted several weeks ago on its way to becoming a smashing viral success, called the spot "Brilliant." Another declared it "The Best Commercial Ever."But if you're expecting Guinness to be happy about it, don't be.
"Please be assured that Guinness is in no way associated with this video," Diageo PLC, the parent company of the famous Irish stout, said in a statement this week. "This is not how we want our brand portrayed."

Ah well. Never let the truth spoil a good story.

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Great Moments In Advertising: Guinness Beer Table

A new high, or a new low? You decide.

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Tonight's Literary Endeavors Are Brought To You By Lagunitas Brewery

The Lagunitas Brewery in Petaluma, CA make some fantastic micro brews. I'm half in the bag right now, courtesy of their astonishingly great products.

Their ad copy needs some work, however. The following is to be entered as Exhibit A:

Lagunitas Imperial Stout

Having downed his forth Imperial Stout of theay, the wild eyed charlatan from Voldvostogniaky belched and hollered for the Czarina to enter his chamber and bend herself to his will. The economy was a wreck and revolt was just around the corner. Nicky the Czar dude was off playing soldier like any pale nobleman wioth a hemorrphagic skin condition would. Such were the final days of the old empire. Reactionary, decadent, sputnik, stroganoff, wierd, and drunk. But even as the proletariat countryside labored under inhuman conditions and a threat of being sent to futile war in the east, they wisely took the time to slam back an Imperial Stout or two. After all, life can be a real "suka", as they say in the old country. Big, black, bourgeois, bolshoy, belligerent, buxom, and scary - this is our version of the chaotic end of an era in a bottle.

Thanks for your trust, and as always:Think Globally, Drink Locally!!

That would be a lot more hilarious if it wasn't for all the painful typos. On the bright side, it's obvious that the fine folks at Lagunitas appreciate their own brews as much as anybody!

I've offered them my copy writing services, I'll let you know if they take me up on it!

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Diese abendsbier

Gösser pilsner from Austria.

You must now refer to me as Gösser the Gösserarian.

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Rising steel prices imperil the beer industry

Here's living proof of the interconnectedness of all things. I'm sure once Steven Levitt, the Freakonomics guy gets a hold of this, he will have a field day.

Canadian Business: U.S. beer makers say more steel kegs disappearing as metal prices rise

With metal prices rising, beer makers say they expect to lose hundreds of thousands of kegs and millions of dollars this year as those stainless steel holders of brew are stolen and sold for scrap.

...

While only about 12 per cent of U.S. beer is sold in kegs each year, it costs brewers as much as $150 to replace each keg, so the thefts have a big impact. In the past few years, breweries have collectively lost about 300,000 kegs a year, Becker said, out of an estimated 10.7 million in circulation.

...

Craft brewers are anxious to solve the theft problem because as much as 40 per cent of their business is tied up in keg sales, triple the industry average, said Ken Grossman, founder and owner of Sierra Nevada Brewing Co.
His company, based in Chico, Calif., expects to lose at least 30 pounds per cent of its kegs each year and often must wait months for replacements because it orders in smaller batches.

The thefts couldn't come at a worse time because the craft beer segment has outpaced growth in the domestic market, he said.
"If you can't meet the need, you're not going to grow much anymore," Grossman said.

Believe me when I tell you that any issue which threatens the beer industry is something I take very seriously.

It used to be that the only peril beer kegs faced was strongman competitors and old school weightlifters. Now the muscleheads have to contend with the scrap pirates for those big heavy kegs.

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Wallstrip covers Molson Coors

I missed this on Monday because it was a holiday long weekend up here in the Great White North.

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Beer of the Week: Slavutich Premium from Ukraine

It is well known by those close to me that I am an afficianado of good beer and spirits. Partnered with my Scots heritage, I am always looking for a bargain, to boot.

This weekend, the SuperStore in South Common has flats and flats of 500ml king cans of this robust lager from Ukraine for $1.49 a can. I couldn't find a picture of the cans on Google image search.

I bought some so that my wife could get in touch with her heritage. Although in truth, that would involve polishing a forty of vodka off by herself and setting off a domestic disturbance that requires neighbors to call the polizei. Regardless, we gave the Slavutich a try.

Nice beer. A light gold amber color, but with a really prominent, fresh hoppy taste. Reminiscent of Pilsner Urquel, oddly enough. Ratebeer.com says this is a lager rather than a pilsner. But since the entire can except for the "don't drink while pregnant" warning is in ukrainian, I have no way of refuting this.

I may go back and get some more.

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