Paramount incents you to rebuy your movies on Blu-ray

What a clever, albeit obvious way to entice consumers to buy movies on Blu-ray that they already own on DVD!

TWICE: Paramount Launches Blu-ray Upgrade Promo

Los Angeles — Paramount Home Entertainment revealed a special Blu-ray Disc promotion Wednesday that will give consumers a $10 upgrade rebate for upgrading their Paramount and DremWorks DVDs with Blu-ray versions of the same titles.
The promotion, which begins with the Sept. 2 release of “Transformers,” will enable purchasers to mail-in promotional certificates located in the packaging of the Blu-ray products, along with the proof-of-purchase tabs from both the DVD and Blu-ray versions.

Of course, there's a fair amount of impetus to make hay while the sun shines with regard to Blu-ray. Momentum is building on the digital delivery front, so studios need to grab as much Blu-ray action as they can, since the window is closing on optical media.

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Paramount dumps Blu-ray. Now what?

NYT: Paramount to Drop Blu-Ray HD DVDs *
LOS ANGELES (AP) -- Paramount Pictures and DreamWorks Animation SKG Inc. will offer next-generation DVDs in the HD DVD format and drop support for Blu-ray, further complicating the race between the competing technologies.
Monday's announcement affects the upcoming DVD release of the blockbuster ''Shrek the Third'' and all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment.
Paramount previously released movies in both formats.

I had said earlier that my impression was that the balance was tipping in Blu-ray's favor. And now the teeter totter is tipping the other way...



* How's this for a confusing headline? I first read it that Paramount was kaiboshing both Blu-ray and HD-DVD. Is it any wonder that consumers are confused and apathetic, when even the media can't be bothered to keep them straight?

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