Monday, August 20, 2007

Paramount dumps Blu-ray. Now what?


NYT: Paramount to Drop Blu-Ray HD DVDs *
LOS ANGELES (AP) -- Paramount Pictures and DreamWorks Animation SKG Inc. will offer next-generation DVDs in the HD DVD format and drop support for Blu-ray, further complicating the race between the competing technologies.
Monday's announcement affects the upcoming DVD release of the blockbuster ''Shrek the Third'' and all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment.
Paramount previously released movies in both formats.


I had said earlier that my impression was that the balance was tipping in Blu-ray's favor. And now the teeter totter is tipping the other way...



* How's this for a confusing headline? I first read it that Paramount was kaiboshing both Blu-ray and HD-DVD. Is it any wonder that consumers are confused and apathetic, when even the media can't be bothered to keep them straight?

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