Apparently lots of other people already knew this, judging by my inbox after I ran the clip earlier. I apologize for not spending more time keeping up with Internet memes.
The reviews for the new Guinness advertising campaign are in - and they are a marketer's dream.
One comment on YouTube.com, where the "Share One With a Friend" spot was posted several weeks ago on its way to becoming a smashing viral success, called the spot "Brilliant." Another declared it "The Best Commercial Ever."But if you're expecting Guinness to be happy about it, don't be.
"Please be assured that Guinness is in no way associated with this video," Diageo PLC, the parent company of the famous Irish stout, said in a statement this week. "This is not how we want our brand portrayed."
Ah well. Never let the truth spoil a good story.
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1 comment:
The 9th Commandment.
There will be justice.
In the meantime we will have to deal with this 'stuff'.
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