Wednesday, July 23, 2008

If You Can't Take The Heat, Stay Off The Internet

Forensic accountant and anti-fraud crusader Tracy Coenan has yet another post mocking the attorney for MLM scheme Shop To Earn. You remember, the one who was threatening legal action against bloggers for criticising the program?

Of course, the blogosphere erupted, which is about the worst thing that could happen for Shop to Earn.
Look, it is inanely stupid to attack a critic by threatening to sue them. Because if they have discovered the fatal flaw in your product, then others have as well and you darn well better know what is going on in your prospects mind.
And they answer the objection….
The folks at
Shop To Earn Who are Responding to Criticism about a perceived flaw in their product by threatening a lawsuit aren’t thinking right.. if you’ve got a good product, good testimonials and a killer guarantee, then the “white noise” of criticism shouldn’t bother you.
On the other hand, if you are a scammer, then you might be bothered that someone has discovered you.

This seems like a good time to bring up an important principle:

Winners don't publicly acknowledge detractors.

That may seem like a bold statement, but at the heart of it, it's very true. If you or the product you sell has value, you let that value speak for itself. In any endeavor, there's going to be people who criticize you for it. In fact, one sign that you've begun to enjoy success is the hate mail you get or the angry comments that get posted to your blog. It comes with the territory. If you can't handle it, maybe you should re-evaluate your business model.

If, as a successful person, you do choose to respond to detractors, it is with class, dignity, and the power of what you bring to the table speaking for you. Contrast that attitude with the whining, name calling, and sundry logical fallacies employed by the MLM dupes that clog the comments section of Ms. Coenan's blog with inane arguments. She obviously has far more patience than I do, to humor them so.

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1 comment:

Tracy Coenen said...

Oh, my patience has its limits, Lee. You have no idea how many comments have been deleted because they're abusive, insulting, or promotional in nature. :)