Wednesday, July 23, 2008

A Contrary Indicator?

Just noticed this email in my spam filter, from sender "BEATHIGHGASPRICES"*:

"Convert your car to run on water as well as gas!!!"

The three exclamation marks weren't quite emphatic enough. If they had used four exclamation marks maybe I would have opened the message instead of deleting it. Then again, maybe not.

*ALL CAPS makes for a compelling sales pitch, no?

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