The blogosphere is already starting to heat up with the feeding frenzy surrounding Go Daddy.com's ridiculous Super Bowl ad campaign.
The less said about it the better, but if you want to see what the vivisection of a company's public image looks like, NameWire is a great place to get started:
NameWire: Go Daddy Builds Danica Patrick’s Beaver into Its Brand Naming
The cringe-inducing ad in question can be viewed here.
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The less said about it the better, but if you want to see what the vivisection of a company's public image looks like, NameWire is a great place to get started:
NameWire: Go Daddy Builds Danica Patrick’s Beaver into Its Brand Naming
The cringe-inducing ad in question can be viewed here.
1 comment:
It's just an inevitable result of applying one of the oldest marketing axioms:
"There's no such thing as BAD publicity."
I've always been amused that the word "ax" appears in "axiom".
To quote one of my favorite bands, Pink Floyd, "Careful with the Axe, (Hey, they're Brits, OK?!?) Eugene".
'Nuff said!
(I think.)
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