Apple raised the number of downloadable DRM-free songs to more than 2 million and dropped the price of the unprotected downloads to $0.99 from $1.29.
The company, however, didn’t change the $0.99 price of its protected downloads, which are encoded at lower quality than the unprotected songs, in a move that might have been intended to put pressure on other music labels to make their songs DRM-free. In fact, an Apple spokesman said the price reduction on protected songs were not in response to the $0.89 to $0.99 prices on unprotected MP3 downloads from Amazon or a response to Wal-Mart’sannounced plans to offer some unprotected songs at $0.94.
Gotta love the free market in action. The demand for DRM-free music is there, and the vox populi is getting louder.
The bell tolls for DRM, methinks.
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