Sharp opens North American plant

In the same week that Toshiba announced their new LCD plant in Poland, Sharp has officially opened a new factory in Mexico.

TWICE: Sharp Christens First North American Panel Plant

Sharp Corp. officially opened the industry’s first LCD panel plant in North America yesterday, which will dramatically reduce lead times and increase production capacity for the U.S. market, the company said.
The five-month-old facility, located in Baja California, sits adjacent to Sharp’s
original Mexican TV plant, which began making tube sets ten years ago. But unlikeits forerunner, which now assembles LCD TVs from sea-shipped components, the new integrated plant is building finished TVs with LCD panels produced on-site from glass substrate flown in from Kameyama, Japan.

The Baja plant is an assembly plant, which will still reduce the logistical costs of marketing LCD TVs. For those of you in retail, don't be surprised at the knee-jerk reaction from some clients when they find out that their TV is no longer "Made in Japan." They'll get over it.

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