Showing posts with label tequila. Show all posts
Showing posts with label tequila. Show all posts

Wednesday, March 12, 2008

Best. Pharmaceutical Ad. Ever


Now this is more like it!







Unattributed, creators unknown, but I salute them as geniuses.

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Monday, June 04, 2007

Mexicans giving up tequila for ethanol


MSNBC: Ethanol boom may fuel shortage of tequila
MEXICO CITY - Mexican farmers are setting ablaze fields of blue agave, the cactus-like plant used to make the fiery spirit tequila, and resowing the land with corn as soaring U.S. ethanol demand pushes up prices.
The switch to corn will contribute to an expected scarcity of agave in coming years, with officials predicting that farmers will plant between 25 percent and 35 percent less agave this year to turn the land over to corn.
"Those growers are going after what pays best now," said Ismael Vicente Ramirez, head of agriculture at Mexico's Tequila Regulatory Council.


...

Production of agave, from the lily family, soared in recent years as farmers cashed in on record prices brought about by a shortage of the plant at the start of the decade.
Despite rapid growth in tequila drinking, especially overseas, the over-supply of agave has driven prices for the plant to rock-bottom levels.

When I first heard this story from a correspondent via e-mail, he made it sound as if the blue agave plant was threatened with extinction, which isn't backed up by the tenor of the article from Reuters. I was initially panicked, since the loss of such an important species was an environmental cause that would definetely drive me to activism.

Regardless, I think I'm going to stop by Superstore tonight and stock up.

If any of you need a recomendation, Viuda de Romero remains my favorite by far, even after all of these years. While I have a pretty good idea how Romero made his SeƱora a widow, it remains a smooth, mellow drink, suitable for either casual sipping, or swilling prior to doing something in public that will get you arrested. It eschews a fancy bottle and glitzy marketing in favor of just delivering the goods with a great taste. Miles better than Sauza, in my opinion.

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