In a last ditch effort to stem the decline of video rentals, Rogers Video is unrolling a loyalty program.
Marketnews: Rogers Video Starts Rewards Program
In an effort to reward customer loyalty, Rogers Video is introducing a Star Rewards program that will afford customers points for future rentals and purchases. Customers will collect points with each purchase that can later be used toward movie and game rentals; or items purchased from the store. "Customer service is paramount to our business, so we wanted to find a new way to reward our loyal customers," said Marshall Wilmot, Vice President, Marketing, Rogers Retail. "We are pleased to be able to offer Star Rewards and lead the way in an enhanced retail experience by offering customers big savings."
One Star Rewards point is collected for every movie or game rental, and two points for every movie or game purchase. A free movie or game rental costs 10 points; while 20 points will supply a free previously-viewed movie, or $10 off a new movie or game purchase. The fee to join the program is $10, and customers receive five bonus points upon sign-up.
Bonus points can also be awarded with things like receiving a free kids movie rental with a regular rental. Members can also receive special offers and promotions via e-mail, and will automatically be entered into Rogers Video promotions and contests.
Personally, I'd like to see Rogers Video reward me by not renting me DVDs that are all scratched up. No joke, 6 of the last 10 that I've rented have glitched out even before the halfway point. The staff are good about crediting my account for them, or getting me another copy at no charge, but just once I would like to see a movie all the way through the first time!
On another note, I've commented
previously that the video rental stores in my area have been looking decidedly shabby in the last year or so. Their Visual Presentation standards have all slid terribly, due in part I think to the fact that they're struggling with staffing issues, as in the current Oil Boom labor market people who normally would work in a video store can make $18 an hour doing manual labor, or answering the phone at a geotechnical survey company. This leaves retailers needing to fill low-skill retail jobs with the borderline unemployable. I haven't encountered any poor service
per se at Rogers or Blockbuster, just long lines at the checkout because of minimal staffing, and the poor souls behind the counter seem overwhelmed and flustered by the stress and demands of their job description.
It does seem that between a declining rental business and serious labor shortages, this is a One-Two punch that's putting the video rental business on the mat.
Sphere: Related Content
