Rogers Video Supports both Blu-ray and HD-DVD

What do you do when you're a video rental company, and you have two new disc formats competing for shelf space? Stock both of them.

Marketnews: Rogers Videos Adds More Blu-ray & HD DVD Rentals

In response to “increasing demand”, Rogers Video says it will add more Blu-ray and HD DVD rentals of top releases in 250 of its stores across Canada.
"We are witnessing increasing customer demand for high-definition movie titles," explained Michael Jacobson, Vice President, Merchandise and Distribution for Rogers Retail. "Our goal is to ensure that we are supplying our customers with choice and availability in whatever format they are after."

I can totally understand why Rogers would not want to choose a side. If you're in business to supply something to people, you need to give them what they want. That's a total no brainer.

What will be interesting to see six or ten months down the road, is how they end up weighting their mix of titles in both formats once they have some sales metrics to interpret. Which format will be more popular with renters?

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