Showing posts with label pioneer. Show all posts
Showing posts with label pioneer. Show all posts

Friday, March 07, 2008

Pioneer Exiting Plasma Business




TOKYO, Mar. 7, 2008 (Thomson Financial delivered by Newstex) -- Japan's Pioneer Corp said Friday it will stop making plasma panels amid intense competition and will instead outsource the production of plasma panels for its television sets.



More on this later.

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Thursday, September 20, 2007

Sharp and Pioneer collaborate to gang up on other brands




Tokyo — Sharp and Pioneer have agreed to form capital and business ties, with plans to join forces on the development of next-generation consumer electronics products.Pioneer said it will issue 30 million new shares to Sharp for $357.3 million on Dec. 20. The private placement will make Sharp the top shareholder of Pioneer, with a 14.28 percent
stake. Sharp will sell 10 million, or 0.9 percent, of its outstanding shares from its treasury stock to Pioneer for $172.3 million that month.

...
The two companies said they will combine their expertise to jointly develop products in next-generation DVDs, audio, car electronics and displays.


The world's top LCD brand and one of the top plasma brands joining forces. This will be worth watching, to be sure.

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Thursday, March 08, 2007

Sarbanes-Oxley: more work for everybody

TWICE: Sony, Pioneer To Delay Earnings Reports
Tokyo — Sony and Pioneer will reportedly delay their annual earnings reports by a few weeks due to the extra paperwork needed to comply with tougher U.S. accounting rules, according to a Reuters report this morning.
This is the first year that foreign companies have to comply with the Sarbanes-Oxley Act of 2002, which calls for a number of changes in corporate governance and the way financial results are reported.
Sony said it would report on May 16; Pioneer indicated it would be in mid-May instead of late April, according to the Reuters story. The end of the fiscal year for both Sony and Pioneer ends March 31.
Hitachi and TDK have previously said they would postpone their results until mid-May. Reuters said that Canon and Matsushita, makers of the Panasonic brand, have no plans to delay their earnings announcements.


Bottom line: We're all going to have to wait longer to find out a) how costly the battle to be the biggest loser in the tv business was, and b) how much of a haircut Sony took on Playstation 3.

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Tuesday, September 05, 2006

Universal Blu-ray/HD-DVD player: Still Not Happening

Pioneer denies plans for Combo Blu-ray/HD DVD

Hope amongst industry insiders and consumers for unification of the rival High Definition disc formats was further dashed when Pioneer distanced itself from loose talk at last week's IFA event in Berlin that they planned to produce a hybrid Blu-ray/HD-DVD drive.

This brief flurry of wishful thinking follows on the heels of other media non-events, such as last July 30th, when LG backed away from their stated intention of bringing a hybrid player to market, or the surprising announcement July 15th that Ricoh was going to offer a hybrid sometime in 2007. Ricoh's press release has been followed up over the past six weeks with a thunderous silence.

At this point, regardless of any ambitious manufacturer's desires, I don't expect to see a hybrid unit see the light of day in the short term. I was told point blank by a source at a well-regarded Japanese HiFi company that Sony is playing hardball with the licensing for Blu-ray. Representatives for the HiFi company were informed by Sony in no uncertain terms that if they pursued a hybrid Blu-ray/HD-DVD player, Sony would cancel their licence agreement to use Blu-ray technology. This company, by the way, has yet to debut an HD player. They have one of each, Blu-ray and HD-DVD ready to roll, but are patiently waiting to see which way the wind is blowing before they wade into the fray. Since right now the winds are blowing omens of consumer apathy and aversion to being on the wrong side of a format war, I think that is a sensible plan.

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Pioneer commits $20M to promoting their Plasmas

http://www.twice.com/article/CA6368354.html


Long Beach, Calif – Pioneer Electronics (USA) announced plans to spend more than
$20 million on a new national advertising campaign highlighting the company's
Pioneer and Elite PureVision high-definition plasma display lines.


"Blah blah, look at us, the future is now...yodda yodda...hype hype..." Just kidding. I've got enormous respect for Pioneer and their products. Pioneer's *ahem* pioneering efforts in both technical R&D as well as promotion contributed enormously to Plasma's success in the marketplace. And it's not too much of a stretch to foresee the entire Plasma Display Panel category will directly benefit, across vendor lines, from the exposure Pioneer's media blitz will give plasma technology to consumers. Believe it or not, there's still an apalling number of mistruths and old-wive's tales about plasma circulating on retail salesfloors. My favorite: when a befuddled gentleman asked the kid at an unamed big box store why plasma tvs were so expensive, the young man's deadpan response was "Because it's so hard to find donors."

I do enjoy the notion of issuing a press release that trumpets both the expense and the who, what, when, were, and why of your forthcoming multimedia ad campaign. Advertising your advertising, how cutting edge is that? That's meta-advertising! All this meta-advertising makes my teeth ache from the grinning.

Even more interesting, the key takeaway for me from this press release is buried down near the bottom:

The developing ad agency, RPA, will also implement a
collection of online tactics including search engine optimization and “point
roll” interactive banner ads that consumers can click through to learn more
about Pioneer plasma technology, the company said.

I know that this is all "So 2005" but I'm still fascinated at the way the marketing industry has adapted to the changes in consumer's media habits. From search optomization to distributing commercials virally via YouTube, I just wish the film and music industries would take the hint from advertising firms and find a business model that profits from the new digital world instead of whining about it and trying to legislate it back to the way it used to be.

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