Tesla Motors Abandons Suit Against Fisker Automotive

But things remain tense, and the electric car biz is likely to only get more cut-throat. Gee, I thought electric sports cars were all about saving the planet, not tawdry details like profit and trade secrets.

CNet: Tesla Motors loses trade secrets case against Fisker

Electric car company Tesla Motors will not continue its trade secret suit against rival car maker Fisker Automotive, following an arbitrator's ruling in Fisker's favor.
Fisker Automotive said on Monday that an arbitrator found an interim award in favor of Fisker Automotive and the auto design company which had done work for Tesla last year.
Tesla's communications manager on Monday said that the company will not pursue the case because the arbitrator's ruling was binding.

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Tim Hortons Ratchets Up The Green

This just in from the It's Not Easy Being Green Department:

Yahoo!: Toronto Tim Hortons going green with brown cups

TORONTO (Reuters) - Tim Hortons Inc plans to step up its environmental efforts by setting up recycling bins for the millions of paper coffee cups and other waste the restaurant chain produces every day.
The decision to crank up the coffee and doughnut chain's green program comes as the city of Toronto moves to crack down on food packaging that ends up in its landfill sites.

Hey, fantastic. But what about the fact that about 99% of Tim's business is rush hour orders through the drive through window?

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Being Green Shouldn't Mean Not Going Fast

Marketnews Associate Publisher John Thomson has an amusing blog post about both his ambivalence about green marketing, and his eager anticipation for electric cars that go voom.

MarketnewsGadgetTalk: Of Course I’m Green. Just Don’t Look In My Driveway

You know those sexy Aston Martin DB9’s that keep blowing up in James Bond movies? Perhaps you have met the ultra cool BMW Z8 at a stop sign. Well that’s the past work of Danish designer Henrik Fisker. His latest offering is called the Fisker Karma. (http://www.fiskerautomotive.com/)
This four-seater has a top speed of 125 miles per hour, does zero to 60 in six seconds and looks like the driver should be wearing a Canali suit rather than dirty Birkenstocks.

People inevitably seek distinction and status of one sort or another in their purchasing decisions. This means that making green goods that are also luxury items is a wise move. Not all of us intend to go through life eating lentil gruel and weaving our own hemp garments.

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