Friday, October 10, 2008

Being Green Shouldn't Mean Not Going Fast

Marketnews Associate Publisher John Thomson has an amusing blog post about both his ambivalence about green marketing, and his eager anticipation for electric cars that go voom.

You know those sexy Aston Martin DB9’s that keep blowing up in James Bond movies? Perhaps you have met the ultra cool BMW Z8 at a stop sign. Well that’s the past work of Danish designer Henrik Fisker. His latest offering is called the Fisker Karma. (
This four-seater has a top speed of 125 miles per hour, does zero to 60 in six seconds and looks like the driver should be wearing a Canali suit rather than dirty Birkenstocks.

People inevitably seek distinction and status of one sort or another in their purchasing decisions. This means that making green goods that are also luxury items is a wise move. Not all of us intend to go through life eating lentil gruel and weaving our own hemp garments.

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1 comment:

Flatland Pastor said...

Or go this way.

But GO!