Speed Run Challenge: Guerilla Marketing at its finest

Really, you can't buy publicity like this:

CBC.com: RCMP investigate video showing cars hitting speeds of 300 km/h

Alberta RCMP have arrested four people for allegedly driving
Ferraris and Lamborghinis at speeds in excess of 300 km/h, one of whom is
featured in a video circulating on the internet showing luxury cars hurtling
down the province's highways.

Don't forget to read the comments on YouTube.

And of course, if you're in the market for a high performance vehicle, consider ZR Exotic Auto Sales in Calgary.

*UPDATE* I just wanted an exuse to post this picture, even though it has nothing to do with the story:

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Lamborghini Gallardo Superleggera: What do you do for an encore?

Is it just me, or is it kind of pointless to list EPA Fuel Economy stats for a Lamborghini Gallardo Superleggera?

Yahoo! Cars: Eight Hours of Bliss
Stats:Cost: $317,600

Under-the-Hood: 5.0-liter, 530-hp, 376-lb-ft V10;

all-wheel drive, six-speed semi-automatic

At Speed: 0 to 62 MPH: 3.8 sec,

top speed of 250 km/h (155 mph).

EPA Fuel Economy (city/ hwy): 20.4-12.1 L/100km


Seriously, if you are going to buy one, why would you give a shit about the price of gas, or the fact that you'll be filling the tank every other day?

Just like the only thing that you can mix with Jägermeister is more Jäger, the only way to make a Gallardo faster is to trim some bits off.

Having been a passenger in a vanilla Gallardo being driven at Warp Factor 7 through the Sonoma Valley outside San Francisco by a former race car driver, I can attest that a) it's like being on a rollercoaster and b) if you're a big, tall North American, you'll need chiropractic after spending a couple of hours with the G-forces pushing you into a bucket seat designed for 5'6" 120lbs Italians.

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Bugatti Veyron on Top Gear

I could fib and say that this video clip is relevant to a business blog because it exemplifies the effort it takes to make a product that defines your brand. But really, I like this clip because I like things that go fast.

Hat tip to Glumbert.com

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