Monday, September 01, 2008

Church of England Considers Wine Bars In Cathedrals

This story comes to us from Vinography, Alder Yarrow's excellent blog on wine and wine news.

In a move that may have been inspired by scripture itself ("Wine was created from the beginning to make men joyful, and not to make men drunk. Wine drunk with moderation is the joy of soul and the heart. Ecclesiastes 31:35-36") The Church of England recently suggested that there might be a very easy way to get people to visit one of its cathedrals more often: install a wine bar.

In addition to giving a whole new meaning to the term "Holy Spirit," this is a great example of lateral thinking in marketing. I'm sure regular commenter Flatland Pastor will have something to add to the discussion.

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Flatland Pastor said...

I'll reserve comment until I see the wine list.

Anonymous said...

In that part of the world one can drink wine in theatres and cinemas, so why not the occasional cathedral?