Toshiba Corp. is utilizing Kobierzyce, Poland as the new site for a production and sales company for LCD TVs. Called the Toshiba Television Central Europe Sp. zo. o. (TTCE), the plant will help meet demand for LCD TVs in Europe, a market for which Toshiba says is the largest for the flat-panel TV format.
Toshiba LCD TVs are already being manufactured in Europe at Toshiba Information Systems (UK) Ltd., but the company says that the second plant in southwest Poland (close to Wroclaw) will help support growing demand, and reinforce the company’s presence in the pan-European market. The plant is 223,000 sq. metres, with 40,000 sq. metres dedicated to the building area; and it will employ approx. 1,000 people by 2010. Toshiba targets production of about three million LCD TV units in Europe by FY2009, with the main focus on large sized LCD TVs with screen sizes of 32” and above.
I was trying to come up with some clever smart ass remark about this, but I've got nothing. Still, it's a interesting news story, and Christine from Marketnews has been giving me grief for not linking more of her stories here. No, no, I kid, I kid.
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