Wednesday, October 24, 2007

New cut rate XBOX: Microsoft grasping at straws


It's rare that you see this much partisan negativity in a mainstream business news article.

Yahoo!: Xbox 360 launches Arcade model to challenge Wii


SAN FRANCISCO (AFP) - Microsoft on Tuesday began US sales of a scaled-down Xbox 360 model billed by some analysts as a doomed bid to unseat Nintendo's Wii console as ruler of the casual video game market.
"It is squarely targeted at the Wii," Directions on Microsoft analyst Matt Rosoff told AFP.


I would love to make some snide comments on this, but the news story already has all the best lines.



"It is not even remotely close to what the Wii offers the market," Hickey told AFP.
"The best they can hope for is someone naive goes to a store to buy a Wii and there isn't one there so they buy an Xbox 360 Arcade."
Wii consoles with unique motion-sensing controllers are a video game sensation, appealing to families, women, seniors and other "casual gamers" that don't fit the typically young male "hardcore gamer" demographic.
Hickey described Arcade as a "clumsy" repositioning of Microsoft's Xbox 360 Core model minus a hard drive.


Casual gamers won't buy it, and hardcore gamers will mock it. What else is there to say?

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1 comment:

Shaf said...

Phenomenally stupid idea.

You know who will buy it, though, kids who've saved their money and can now get any kind of XBox360 as opposed to playing their old Xbox.

Fuck, there are still titles coming out for PS2, IIRC, but the XBox original is dead in the water.