CEA forecasts $22.1 billion will be spent on CE gifts this holiday season, representing 46 percent of total fourth-quarter revenue for consumer electronics. Total fourth-quarter sales will reach $48.1 billion — a 7 percent increase from 2006.
It's worth noting that in the face of all of the stories of mortgage meltdowns, credit crunch, and economic Armageddon, the experts are expecting this to be a good Christmas for CE.
Bear in mind, it's not guaranteed to be a banner season for any one retailer, extraordinary competitive pressures, not to mention an unusual parity between the CA$ and the US$ will serve to make this a real nail biter for industry watchers.
Three cheers for consumers who still have room left on their credit cards!
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