It must be, since given the intense amount of spin doctoring coming out of both camps, it's difficult to get a clear picture of what the marketplace is actually doing about either format.
The spin has gotten so intense, that it's even coloring the satire.
From The Onion:
Monday, July 23, 2007
Blu-ray vs HD-DVD fracas totally out of control?
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Whereas the pseudonymous Deep Throat advised Woodward and Bernstein to follow the money, the money will follow the pornographic Deep Throat--partially.
Blu-ray with its strong ties to Sony and Disney has made the production of adult themed material practically a no-go for this format. HD-DVD does not have this problem. The same dichotomy existed between Beta and VHS, with VHS being the preferred format for a certain industry (One could argue how germane this argument is in the current environment of on-demand adult-entertainment, however).
The indisputable fact is that there are more HD-DVD manufacturers and greater marketplace familiarity ("mindshare") with the existing DVD brand. In this capacity, HD-DVD easily gains leverage over their Blu-ray competitors. Sony only manages to shoehorn in the Blu-ray format via the PS3 backdoor, but I suspect with their pooly adopted UMD format, it is a rearguard defense that is ultimately doomed.
It is the battle that the marketplace has seen before between VHS and Beta, albeit written on a media with greater information density in zeros and ones.
Follow the dirty bits. That's where the money will be.
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