Friday, June 08, 2007

TV makers tell each other "Mine's bigger than yours!"

...and I'm not referring to screen size.

That's right, manufacturers are announcing their upcoming fall advertising campaigns!

First out of the gate was Sharp:

TWICE: Sharp Kicks Off $30 Million Ad Campaign
Bob Scaglione, Sharp Electronics Marketing Company of America (SEMCA) product marketing group, senior VP and group manager, said Sharp is deploying a $30 million advertising and promotional campaign running through September. The effort will employ network and cable TV spots, magazines, newspapers, online and billboard ads to generate an estimated 1 billion impressions, he said.
Ads will also appear during nationally televised Major League Baseball games including the 2007 MLB All Star Game, Fox’s “Saturday Game of the Week,” ESPN’s Sunday and Monday Night Baseball and ESPN’s “Baseball Tonight.”

Not to be outdone, Sony has announced that they're spending even more:

TWICE: Sony Slates $100M Ad Campaign
In announcing its higher-end 2007 Bravia TV offerings, Sony said it will be stepping up brand advertising across its product lines with a $100 million campaign running through its fiscal year.
Randy Waynick, Sony home products division senior VP, said Sony’s marketing efforts will tie into the “Sony United” directive in more aggressive ways. For example, he said Sony will seek to communicate how advanced video technologies developed for its commercial broadcast video division have transitioned into its consumer-level HD camcorders and how experts from Sony Pictures are lending their expertise to the picture quality settings on new Sony TVs.

Is anybody going to see Sony's bid, and raise them?

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1 comment:

Flatland Pastor said...

Let's see if I understand this....

Last Christmas everybody beat up on everybody else in the TV market trying to lock up the lion's share. After hemorrhaging money like wounded soldiers in Iraq and treating their wounds with the business equivalents of "Winnie the Pooh" band-aids the player are back again for round two stuffed to the gills with monetary hemoglobin and spoiling for a fight.

You bet someone will see and raise. This fight's not over yet cause somebody's still breathing!

Meanwhile the ad execs will be laughing all the way to the bank. This is going to give a whole new meaning to the phrase "violence on television".