Sunday, February 18, 2007

The Onion cuts to the core of Apple's iPhone strategy

The Onion: Apple Hard At Work Making iPhone Obsolete
February 12, 2007 Issue 43•07
CUPERTINO, CA—Only a month after the much-heralded announcement of the iPhone, Apple CEO Steve Jobs confirmed that his engineers were already working around-the-clock on the touchscreen smartphone's far-superior replacement. "We looked at [the iPhone's] innovative user interface, the paradigm-shifting voicemail, the best-in-class mobile browser, and we realized we could make all that seem ridiculously outdated by the time the product becomes available to customers in June," said Jobs, who described the project as "Apple reinventing the iPhone." "When the second-generation iPhone comes out this fall, we want iPhone users to feel not just jealous, but downright foolish for owning such laughably primitive technology." Jobs also hinted that the second iPhone device would not be compatible with existing Mac computers, third-party peripherals, or any future Apple products.

As usual, The Onion is funny because on some level, they're telling the truth. When Apple announced the iPhone last month, six months ahead of it's anticipated launch, many pundits, including myself, speculated that the iPhone we saw is not the iPhone that Apple will release. Job's initial pitch was intended to a) test the waters, and poll the blogosphere for what users really want, getting free market research (let's call this concept viral market research) and b) hand Cisco a fait à compli regarding the name iPhone. Both elements appear to be going according to plan.

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