CE Pro
Sony unveiled the PS3 and some sample games to muted fanfare at the Tokyo Games Show last week.Expectedly, online is going to be a major focus for the PS3,
and Kutaragi recognized that. He said that the PS3's power will eventually
provide an easier user experience when digital distribution becomes more
commonplace, and emphasized the relevance of user-created content outside of
games.
Of course, to do that, the trick is to actually get some Playstation3's into stores, and from there into gamers' homes. So far that strategy has eluded Sony, as the company has been plagued by supply chain issues and disapointments with software that have pushed release back to late winter (which makes me feel like a fool for predicting that PS3 would do well at Christmas.) Let's hope that the upside of Sony going downhill is that their release schedule picks up speed!
Tuesday, September 26, 2006
Sony puts a brave face on the Playstation3
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I'll apologize firstly, if this has been shared at some point before, but as an ex-employee of Sony of Canada I can attest to the fact that we used to say the letters in SONY stood for "Soon Only Not Yet". The more things change the more they stay the same. Corporate culture, being what it is, is a hard thing to change, but truly Sony has never fully recovered from the debilitating stroke suffered by, and subsequent resignation of, their visionary founder Akio Morita. The world of consumer electronics is constantly focussed on the future, but too often ignores the lessons of the past. The latest DVD format war and the launch miscalculations of the PS3 carry an all too familiar tone. I wonder; when the leaders of Sony and other technology manufacturers look at the "market" what exactly do they perceive? Unit sales? Distribution networks? Demographic targets?
Here's a tip for the powers that be; try perceiving the customer. These are radical days, boys. Time for radical actions. Try building a quality product that customers actually want, then do everything you can to get them to the customers at a price they can afford.
Y'know, Jon Stewart is right. The world is so bizzare that it's nearly impossible to be satirical anymore.
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