Sorry, but faith-based lending ranks right up there with faith-based civil engineering for the title of Most Unsustainable and Probably Dangerous Idea. Would you want to drive over a bridge built by engineers who trust that God will provide?
WSJ: Mortgage WoesTake Toll on Lender With Roots in Faith
While many mortgage brokers screamed through the real-estate boom with blaring television ads and exotic loan structures, HomeBanc Corp. positioned itself as the good guy.
Inside the company, executives opened companywide gatherings and internal meetings with Christian prayers. Every branch office kept a chaplain on call. The company's $365,000-a-year human-resources chief, Dwight "Ike" Reighard, was the founder of a mega-church in an Atlanta suburb. He says he encouraged employees to pray, put others first and become better workers -- and also performed weddings and funerals for employees. "People who never attended church would tell me, you're my pastor," Dr. Reighard said in an interview on Saturday.
But over the past few weeks, as investors fled securities tied to mortgages, HomeBanc's sources of loan funds dried up. Unable to continue originating loans, the company staggered under the burden of its expensive sales infrastructure.
On Thursday, HomeBanc filed for bankruptcy-court protection. It fired most of its 1,100 employees on Friday and is shuttering its 22 branches and 139 kiosks in real-estate and builders' offices, exiting the mortgage-loan origination business and processing no new loans, including ones in its pipeline. Countrywide Financial Corp., of Calabasas, Calif. -- struggling with troubles of its own -- said it was buying at least five HomeBanc branches.
WSJ: Mortgage WoesTake Toll on Lender With Roots in Faith
While many mortgage brokers screamed through the real-estate boom with blaring television ads and exotic loan structures, HomeBanc Corp. positioned itself as the good guy.
Inside the company, executives opened companywide gatherings and internal meetings with Christian prayers. Every branch office kept a chaplain on call. The company's $365,000-a-year human-resources chief, Dwight "Ike" Reighard, was the founder of a mega-church in an Atlanta suburb. He says he encouraged employees to pray, put others first and become better workers -- and also performed weddings and funerals for employees. "People who never attended church would tell me, you're my pastor," Dr. Reighard said in an interview on Saturday.
But over the past few weeks, as investors fled securities tied to mortgages, HomeBanc's sources of loan funds dried up. Unable to continue originating loans, the company staggered under the burden of its expensive sales infrastructure.
On Thursday, HomeBanc filed for bankruptcy-court protection. It fired most of its 1,100 employees on Friday and is shuttering its 22 branches and 139 kiosks in real-estate and builders' offices, exiting the mortgage-loan origination business and processing no new loans, including ones in its pipeline. Countrywide Financial Corp., of Calabasas, Calif. -- struggling with troubles of its own -- said it was buying at least five HomeBanc branches.
Ah, faith. An amazing number of financial scams, from MLM's to Ponzi schemes (HYIP's, anybody?) proliferate through church groups like pinkeye at a daycare.
I'm not saying everyone who goes to church needs Richard Dawkins and electroshock therapy, but the gullibility quotient certainly acts like a magnet for people who need a steady supply of suckers.
I've got to give props to the former CEO though for dressing up brazen moxie as turning the other cheek:
Mr. Flood, the former CEO whose January severance package was $5 million, plans to start another faith-based mortgage company. He says HomeBanc employees and customers will take what they learned and plant the seeds wherever they land. "When Jesus got on the cross, people at the time thought that he failed because he died and the ministry ended," he said. "But people around him have cascaded it into the greatest movement in history. The company being a financial failure doesn't mean that the work has ended."
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