Thus, I was semi-surprised to see Cable/Phone/Internet provider Shaw posting a call to arms on their website:
Shaw.ca: WHAT DOES SPENDING 2.5 BILLION OF YOUR MONEY TO FUND ORIGINAL CANADIAN TV PROGRAMS GET YOU? [NOT MUCH. WE WERE HOPING YOU KNEW.]
The Canadian Television Fund was created to help promote and develop quality TV programming in Canada.Butsomewhere along the line, they lost their way. Firstly, they give the CBC a backdoor to $120 million each year. Secondly, instead of promoting the creation of
better children’s programming or developing a series based on the icons and elements of our country that make Canada great, they pumped 2.5 billion dollars into shows about the dysfunctional residents of a mobile home park, shape-shifting aliens with a grudge against the government and educational programming that offers instruction on the right and wrong way to host an S&M Bondage party.
At Shaw, we believe television should entertain, inform, inspire and make you think. We support the development of original Canadian programming that reflects this great country of ours. However, this programming should be a lot more reflective of the audience that will ultimately watch it. We need a better way to create Canadian programming that has a broader appeal to our customers, and satisfies you as a Canadian taxpayer and cable customer.
They then go on to ask you to sign an online petition, and suggest other venues where you can vent your spleen, such as the CRTC and the Heritage Minister.
Pumping tax dollars into broadcasting is no way to improve the quality of Canadian programming. It's amazing how federal programs never quite achieve the desired effect. The only way to make shows that people want to watch is for production companies to pitch concepts that the networks think they can sell advertising for. Sadly, this is a double-edged sword, as what's popular and what's good aren't always the same thing, but that's a free market for you.
