Saturday, September 06, 2008

Rumors about Planar true: Vidikron is toast

I reported earlier on the rumours swirling that Planar was going to roll up the Vidikron banner. Now it's confirmed.

Runco is phasing out its step-down Vidikron brand. The new "focus, focus, focus is Runco, Runco, Runco," says Andrew Ard of KA Marketing, an independent rep for Runco."We've decided to realign our business focus so the center of our business is Runco," says Gerry Perkel, CEO of Planar, the parent company of Runco. "Runco is the key brand, Runco is the key product portfolio. ..."

It's probably for the best, really.

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