Friday, August 15, 2008

Update: Aurora Multimedia, who they are and what they do

Following up on yesterday's post about AV distribution vendor Aurora Multimedia, I spoke yesterday with one of their sales reps, in order to learn more about their company and their offerings.

I learned that they've been active on the commercial and studio side of the business for ten years, which reinforces a point I made in a recent story (feature starts on page 16, free registration required) about how being flexible and having a foot firmly planted in both the residential and commercial businesses creates greater opportunity and ability through cross-polination of ideas, tech, and businesses.

Anyway, long story short, Aurora Multimedia has some seriously interesting AV distribution product, and I'll be taking a closer look at their stuff next month at CEDIA Expo.

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