Wednesday, June 04, 2008

Movies On iTunes Coming To Canada

iTunes Canada customers will finally be able to download movies from major film studios via the digital download site, then play them back on the PC, an Apple iPod, or through Apple TV.
Over 1,200 films are currently available for rent or purchase from studios like 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Universal Studios Home Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate and Maple Pictures. Over 200 films are also available in high-definition quality for viewing on a big screen via Apple TV. Once downloaded, customers have up to 30 days to begin viewing a rental movie; and once it has been started, they have 48 hours to finish it. Pricing for rentaql titles will be $3.99 for library titles and $4.99 for new releases, and $1 more for HD versions. Purchased movies will range from $9.99 to $19.99. As in the U.S., films will also be available for download on the same day they are released on DVD in stores.

You know, not that long ago, whenever I wrote about downloads, I'd get emails and comments telling me that it would never happen. Lately though, when I write about non-download digital delivery (such as kiosk based flash stores) I get emails and comments telling me that downloads are the only way to go.

The shift has definitely begun.

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