Thursday, May 22, 2008

Bell Hops Onto The Digital Delivery Train!

It's a big week for news about Digital Delivery.

Long restricted in the range of TV shows or movies they can buy or rent online, Canadians now have a much broader selection with the opening of the Bell Video Store.
With more than 1,500 movies and TV titles available, the
Bell Video Store is the country's first online service to offer download-to-own movies the same day they become available in retail stores. People in less of a hurry can download them to rent shortly after, when they are released for rent.
The site is a collaboration between Bell and its partners, which includes digital delivery services developed by ExtendMedia as well as content from Paramount Pictures, Corus Entertainment, Maple Pictures, Eros Entertainment and Image Entertainment.

1500 titles isn't much, but it's a start. Also 1500 major release titles is better than 10,000 straight-to-video clunkers, so I hope that their mix of titles reflects that.

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