This is an odd story, if only because it's the first I'm aware of a wholesaler/rep agency offering Aeroplan points to retail dealers.
Marketnews: SF Marketing to Offer its Partners Aeroplan Miles
While unusual, this may turn out to be a popular move. I know of more than a few small dealers who pay as many of their supplier invoices as possible with their Aeroplan Gold Visa cards. One in particular uses his accumulated points to go to France every year.*
*strictly for business-related purposes, of course.
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Marketnews: SF Marketing to Offer its Partners Aeroplan Miles
"Entering into this strategic partnership with Elevate Incentives will allow us to offer our customers tangible and meaningful benefits for growing their businesses with us," said Michael Vineberg, COO of SF Marketing. "Aeroplan is considered Canada's premier loyalty marketing program, and we are excited to associate that with our business."
While unusual, this may turn out to be a popular move. I know of more than a few small dealers who pay as many of their supplier invoices as possible with their Aeroplan Gold Visa cards. One in particular uses his accumulated points to go to France every year.*
*strictly for business-related purposes, of course.
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