Sony is about to roll out a “pre-configured” and “pre-wired” 12-zone home entertainment and control rack system that includes home control via a Control4 HC-500 and comes in a pre-built Middle Atlantic AXS rack.
The system will be available this spring with a fully-installed price that will vary based on the selection of components, according to Sony, adding that typical installations will range from $40,000 to $85,000.
You know what this is? It's an HCiB: Home Control in a Box!*
Given it's All-In-Wonder specifications, I would guess that it's targeting at young integration companies that need something that doesn't take too much design work. While it's laudable to have solutions up your sleeve that look custom but are actually cookie-cutter, I can't help but think that Sony is counting on a large enough base of dealers who are too young to know how past dalliances between Sony and integration dealers have played out in the past. I'll give you a hint: visualize a back with knives sticking out of it.
*you heard that here first.
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1 comment:
Once again Sony forays into an area it should know best to leave alone. Anybody remember the Sony DST multiroom fiasco? Real integration companies will steer clear while less savvy start-up won't qualify to become a Sony dealer.
Like most Asian manufacturers, Sony looks for volume. This is a low volume product and must cost lots to package.What will happen to hapless installers who sell this package and try to get support 3 years down the road when Sony decides it was a mistake to get into this? I guess you could tear it apart and replace the custom Sony bits with what should have been installed in the first place.
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