Since last week I was accused of having an "unspoken and insidious anti-Blu-ray bias" (which I'm still snickering over), this seemed like a good time to take HD-DVD out behind the woodshed again.
With one foot in the grave, the HD DVD camp is slashing player prices in a last-ditch effort to revive the ailing format. HD DVD has been eclipsed by its competitor Blu-ray in movie and player sales since the formats launched in Australia.
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According to market watcher GfK, which tracks Blu-ray and HD DVD sales across all major Australian retailers, Blu-ray accounted for 81 per cent of all high definition player sales in December last year. This was consistent with sales results throughout the year.
But that figure doesn't include Playstation 3, which has a built in Blu-ray player and, according to GfK analyst Sharane Lewis, accounts for 95 per cent of all high-definition players sold to date.
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Last year, 83 per cent of high-definition movies sold were in the Blu-ray format, with HD DVD making up the remaining 17 per cent. In January Blu-ray's lead dropped slightly to 80 per cent.
Needless to say, I find the Toshiba ad dab smack in the middle of the article to be deliciously ironic.
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