TOKYO, Jan 10 (Reuters) - Japanese consumer electronics maker Matsushita Electric Industrial Co Ltd (6752.T: Quote, Profile, Research) saidit will change its name to Panasonic Corp on Oct. 1, using its most famous brand
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Besides changing the company name to Panasonic, the Osaka-based electronics maker plans to switch the brand name for appliances such as washing machines and refrigerators in the Japanese market to "Panasonic" from "National".
"So far, all the corporate activities by the Matsushita group and all the hard work by our employees have spread out under three names -- Matsushita, National and Panasonic," Matsushita President Fumio Ohtsubo told a news conference on Thursday.
"We now aim to link all our efforts straight into one brand, one company name, which is Panasonic."
Since Panasonic is one of my favorite companies, it seemed like a good idea to give them kudos for what overall is an excellent branding exercise.
Trivia Time: it was around 2001 or 2002 that Matsushita retired the "Technics" brand from home audio. At the time, Matsushita chose to pursue a low end, entry level and "Home Theatre in a Box", and did not want to besmirch the Technics name, which had been well respected for decades, opting instead to sell indifferent audio products under the Panasonic name. Technics still remains a force in commercial and studio audio products.
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