Japan's Toshiba said on Tuesday it had shelved plans to sell ultra-thin TVs with organic light-emitting diode (OLED) displays in 2009-10 because of the cost of mass production. Toshiba will stick to its plans to commercialize smaller OLED displays for cell phones next year, and will watch markets and technological developments to see whether making OLED TVs is commercially viable later, Toshiba spokesman Keisuke Ohmori said.
OLED has been hailed as the Next Big Thing in video technology as far back as the year 2000, yet so far it hasn't really made it past the category of "Nifty Science Project" as opposed to "Major Consumer Technology." It's reminiscent of LCoS (Liquid Crystal on Silicon) technology, which has yet to overcome manufacturing challenges to really be a player.
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