Thursday, November 01, 2007

Samsung unseats Vizio as #1 TV brand


More evidence of the tospy-turvy Christmas retail season we're in for:

CNet.com Samsung regains TV lead; Vizio back to No. 2

A sense of order has been restored to the North American TV market this quarter.
A few months after newcomer Vizio
stunned the flat-panel television industry by ranking No. 1 in market share for the second quarter of 2007, the old stalwarts have reclaimed their positions. Samsung moved back to No. 1 in overall flat-panel shipments with 11.8 percent of the total market, according to DisplaySearch. Vizio fell to No. 2 with a 10.2-percent share, down from 12 percent the previous quarter. The rest of the list includes Sharp at 10 percent, Sony at 8.6, and Funai (which makes the Sylvania brand) at a 7.2 percent share.
Samsung was able to regain its position because it has a strong presence in both the liquid crystal display (LCD) and plasma markets. Vizio is ranked No. 2 in LCD, but not in the top five of plasma vendors. Another key difference is Samsung sells mostly through national retailers, while Vizio's products have been popular in club stores.


Isn't it interesting how the only Japanese brands in the top five are Sony and Sharp? Of those two, Sony is the only venerable brand, Sharp being a relative upstart to the video business. And overall, three of the top five best selling brands can be considered price point, or bargain basement entry level sets. Maybe I'm prejudiced, but I still don't consider Samsung to be a first tier brand for television quality.

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