I just got this cartoon in my email, original artist and source unknown.
While I imagine that it was originally meant to take a poke at the software business, this image encapsulates what can go wrong in the A/V custom integration business, especially if you either don't read my magazine articles in CE Pro and Marketnews, or you fail to heed the advice I give out there.
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While I imagine that it was originally meant to take a poke at the software business, this image encapsulates what can go wrong in the A/V custom integration business, especially if you either don't read my magazine articles in CE Pro and Marketnews, or you fail to heed the advice I give out there.
1 comment:
The two Plans and three Rules of business:
PLAN A
Rule #1 Qualify your customer's needs.
(So that you understand them.)
Rule #2 Qualify your customer's needs.
(So that she/he understands them - so often they actually don't.)
Rule #3 Qualify your customer's needs.
(So you are BOTH sure.)
Proceed with confidence.
OR
PLAN B
Just keep hammering at it until everybody gives up or settles for what is.
How often we settle for Plan B.
Shalom
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