Philips goes to bat for HDTV consumers

The Retail Bridge: Philips Offers Post-Purchase Plans for HDTV

Philips last week launched a service plan that it said makes HDTV ownership simple for consumers after they make a television purchase.

The Philips Simplicity Advantage program is for customers who need support during the post-purchase period. Those who buy a Philips FlatTV that's 37-inches or larger will receive three benefits through the program: Lifetime technical support, next-day scheduling of in-home repair and an exchange program for consumers residing in an area without authorized service.
As for customers with smaller-sized sets, technical issues that cannot be satisfied within 30 days will allow purchasers to receive a new replacement unit. After the 30-day window, customers with unresolved difficulties will receive a refurbished unit, Philips said."Today's consumer places a premium on time and is always seeking the most efficient and convenient resolution to issues," said Stewart Muller, president of Philips North American connected displays.
"Philips Simplicity Advantage program provides consumers a hassle free, fast method of resolving all service related issues with their FlatTV purchase long after the warranty period is over."

I'm always foaming at the mouth about the need to offer consumers White Glove service. The money you spend to keep people happy comes back to you a thousandfold.

As a result of my combined expectations and cynicism, I'm absolutely flabbergasted when I see a company actually over deliver. Kudos to Philips for embracing their customers, rather than viewing them as a tedious necessity.

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