Amazon.com throws the smack down, saying that consumers just can't get good information from bricks and mortar CE retailers.
TWICE: Amazon Launches HD Micro Site
TWICE: Amazon Launches HD Micro Site
Amazon.com has launched a dedicated HD micro site designed to explain and sell high-definition TV and related products to less tech-savvy consumers.The interactive micro site, called Amazon High-Def 101, serves as comprehensive knowledge base for HDTV and home theater, while also presenting the e-tailer’s extensive assortment of HDTVs, movie players, game systems, PC options, accessories and movies.
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“There are few resources today where the public can find simple and concise information about high definition,” said Peter Faricy, movies and music VP at Amazon.com.
The subtext to “There are few resources today where the public can find simple and concise information about high definition,” is that traditional retailers can't be counted on to know what they're talking about. Ouch!
Unfortunately, they're mostly right. The level of expertise in the mass market is in a sad decline.
Word to owners and general managers of CE retailers, if you don't want Amazon.com to eat your lunch, you might want to tune up your customer service game...
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1 comment:
It's not enough to be IN the game. You need to KNOW the game you're IN!
'Nuff said!
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