Thursday, August 02, 2007

Sony announces SACD for car stereo...

...and has identified another entire untapped market segment who have never heard of SACD and need the salesman to explain to them what it is.

TWICE: Sony Offers SACD Car Audio

Sony announced the first Super Audio CD (SACD) car head unit, which is also the company’s first double-DIN-sized DVD/monitor.
Sony said it is offering the XAV-W1 DVD player because it recently began seeing “a need on behalf of some of the audiophiles in the mobile segment for a different experience,” said Kengo Kurokawa, Sony’s mobile electronics marketing manager. He said some audiophiles want to produce in their car the same sound experience of their home system.
SACD sales, however, have remained sluggish, with combined SACD, DVD-Audio discs, cassettes and vinyl albums together totaling only $22.1 million in sales in the United States last year, according to the Recording Industry Association of America.

"Sluggish sales" of SACD discs translates to "The driving force in the audio marketplace is bulk storage, which trumps audio quality. Mass market consumers aren't as concerned with quality as they are with being able to carry their entire music collection in the palm of their hand. To that end, they are unwilling to pay $30 for a new compact disc, even if this one is special."

All I'm saying is that this seems like a really out-there marketing decision.

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