Wednesday, July 25, 2007

XM/Sirius considering a la carte channel bundles


The three-ring circus struggle to achieve regulatory approval of a combined XM/Sirius satellite radio entity entered a new phase this week, with the satellite radio companies offering to mix up their programming to placate the FCC.

TWICE: A La Carte Packages Could Help Sirius-XM Merger
XM and Sirius said they hope the a la carte options starting at $6.99 per month, almost half the price of a current subscription, will demonstrate a merger would be in the public interest and help the merger win federal approval.

Of course, none of this has phased the opposition of the National Association of Broadcasters, who would sell their own grandmothers if they thought that it would scuttle the proposed XM/Sirius merger.

The National Association of Broadcasters issued a statement in response to the a la carte announcement, claiming, “Policymakers should not be hoodwinked by today’s announcement, since nothing is stopping either XM or Sirius from individually offering consumers a more affordable choice in limited program packages.”

Whatever you do, don't ask them what kind of choices they offer listeners...

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1 comment:

Unknown said...

lol... sirius and xm are acting like its a sure thing- although without the regulatory approval, I'm on the fence about whether this will actually go through. will sirius really have to keep up with this whole "public interest" case after the merger since there will effectively be no competition, except for regular radio? newsisual has a post up that has some unique info on the ties between Sirius and XM, which probably is a good deal of the motivation to merge. here's that link by the way: http://www.newsvisual.com/newsvisual/2007/07/connections-mak.html