Tuesday, July 10, 2007

DVD resellers make money even at bargain bin prices


I ran across a great article that explains the sudden boom in cut-price DVDs that have suddenly become available in every outlet from the grocery store to the gas station.



Ryan Kugler is known as the video industry's scrap collector, but he doesn't mind.
He sees himself as doing studios a favor by buying up the surplus DVDs they would otherwise be stuck with, then reselling them to retailers.
Chances are that when you rummage through old movies in discount bins at Wal-Mart, Best Buy or even a local car wash, Kugler's fingerprints are on them.
"It's like guys who buy foreclosures -- they get the house they want for a lower price," said Kugler, who runs Burbank-based Distribution Video & Audio Inc. with his brother, Brad.
With the growth in DVD sales leveling off, and stores such as Sam Goody and Tower Records closing, Kugler's DVD liquidation business is booming.
Last year, the company grew by 40 percent, generating about $24 million in revenue on the sale of more than 17 million DVDs, CDs, video games and books.


Aside from the obvious lesson that ultimately, there's a market for every product, there's also the realization that when you look at the assortment of DVD movies available for sale in bargain bin locations, overestimating the total pressings of DVDs to produce in the first place has to be a fairly common and egregious error.

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