Amazon.com and Microsoft have teamed up to encourage independent movie producers to release films in the HD DVD format.
The effort, called “1,000 HD DVD Indies Project,” will bring as many as 1,000 new feature-length independent titles to the HD DVD format, the companies said.
For its part, Amazon will use its CustomFlix disc manufacturing on-demand service to lower the barrier to entry for independent filmmakers to produce and distribute movies in the HD DVD format. The project will provide free authoring and setup services for up to 1,000 selected indie titles.
In addition, the Sundance Channel will review the high-definition features for potential broadcast on the network as well as making its own HD original eco-series, “Big Ideas for a Small Planet,” available through Amazon’s HD DVD purchase program.
The project will be spearheaded by CustomFlix, which produces and ships DVDs as they are ordered. This model is said to improve the cost structure for independent filmmakers by eliminating the need for costly inventory.
The effort, called “1,000 HD DVD Indies Project,” will bring as many as 1,000 new feature-length independent titles to the HD DVD format, the companies said.
For its part, Amazon will use its CustomFlix disc manufacturing on-demand service to lower the barrier to entry for independent filmmakers to produce and distribute movies in the HD DVD format. The project will provide free authoring and setup services for up to 1,000 selected indie titles.
In addition, the Sundance Channel will review the high-definition features for potential broadcast on the network as well as making its own HD original eco-series, “Big Ideas for a Small Planet,” available through Amazon’s HD DVD purchase program.
The project will be spearheaded by CustomFlix, which produces and ships DVDs as they are ordered. This model is said to improve the cost structure for independent filmmakers by eliminating the need for costly inventory.
Look everybody, a new distribution model that still sells hardcopy, but does it in a 21st century way! It might even be Web 2.0, but I'm not sure about that yet.
By the way, "Independent Filmakers" is a fancy way of saying "three people and a HD camcorder." With an initiative like this, don't be surprised to see an upswing in YouTubers marketing their videos.
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