Nintendo a gaming company first and foremost

Not ones to get carried away with their own success, Nintendo insists that they're not getting swept up with delusions of grandeur following the Wii's runaway popularity.

Marketing Daily: Nintendo's End Game Still All About Games, Analysts Say

Interesting speculation, but Nintendo's initiatives continue to be primarily about enhancing its position in the games business--not indicators that it has media platform aspirations akin to those of Microsoft and Sony, say digital media analysts interviewed by Marketing Daily.
"Nintendo has been adamant about viewing itself as a game company, not an entertainment company," points out Michael Goodman, director of digital entertainment for the technology research and consulting firm Yankee Group. "Yes, they're building a social network, but it's more a gaming social network than a whole networking system like Microsoft's Marketplace," and most of the channels being offered through Wii are not unique in function, he says.

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"At the end of the day, it's all about games--the rest is secondary," concurs Michael Gartenberg, vice president, research director for JupiterResearch.
Of course, Nintendo's dramatic shift in strategy and much-hailed comeback have amply demonstrated its nimbleness within its core business. And marketing savvy has been as much a part of that success as hardware.

Way to keep your eye on the ball, Nintendo!

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