TOKYO (AFP) - Sony Corp (NYSE:SNE - news). said Wednesday that it aims to ship 11 million PlayStation 3s worldwide this year, ramping up competition against its rivals after missing its recent targets.
Sony shipped 5.5 million PS3 consoles in the year to March, below its target for six million due to production problems with its high-definition DVD player that gave rivals Nintendo and Microsoft an early lead in the console war.
Sony said it expects losses in its game division to narrow this year after swallowing the huge start-up costs of the console.
"Although it seems to be difficult to fully turn around the performance at the game division in the current fiscal year, increased sales of the PS3 should help narrow losses here notably," chief financial officer Nobuyuki Oneda said.
Sony shipped 5.5 million PS3 consoles in the year to March, below its target for six million due to production problems with its high-definition DVD player that gave rivals Nintendo and Microsoft an early lead in the console war.
Sony said it expects losses in its game division to narrow this year after swallowing the huge start-up costs of the console.
"Although it seems to be difficult to fully turn around the performance at the game division in the current fiscal year, increased sales of the PS3 should help narrow losses here notably," chief financial officer Nobuyuki Oneda said.
That's good news, but as Dr Phil would say to them, "Don't tell us. Show us!" Sony's Playstation division has not been good at keeping their promises so far in the last year, so if they can unkink their production problems, the proof will be in the pudding.
Sphere: Related Content
1 comment:
What will the dealers call 11 million PS3s if they continue to be as popular in the future as they have been up to now?
A lifetime supply.
Post a Comment