San Diego — Sony Computer Entertainment America said it has launched a new national marketing campaign to support the recently reduced price of the PlayStation Portable (PSP) system, now available for a $169 suggested retail.
The campaign, titled “Dude, Get Your Own,” uses a humorous style to communicate the PSP’s status as a coveted portable entertainment system offering high-quality games on-the-go, as well as multimedia features such as video and music playback.
The campaign, titled “Dude, Get Your Own,” uses a humorous style to communicate the PSP’s status as a coveted portable entertainment system offering high-quality games on-the-go, as well as multimedia features such as video and music playback.
Apparently each commercial will have a flashing subtitle which announces:
*NO ANIMALS WERE HARMED IN THE MAKING OF THIS COMMERCIAL!!!*
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