Gary Weiss is Mad As Hell Over the Solengo/Dealbreaker.com Imbroglio

gary-weiss.com: The Latest in the Case of Solengo vs. Sanity

Forbes' columnist and freelance investigative journalist Gary Weiss has turned his badgeresque charm on Solengo Capital.

You know, if Dealbreaker.com hadn't scooped the contentious marketing brouchure, it would have been someone else. This is the internet. To paraphrase some attorney I heard quoted somewhere, getting a document back from the internet once it's been distributed is like pissing in a swimming pool and trying to get your pee back.

As I had pointed out before, the foofrah over this would have passed by now if they had let it go, with no real long-term impact. However, since Solengo's principals have gone on the offence, the story of this little imbroglio has spread throughout the blogosphere, if not the old media (something about which Mr. Weiss feels especially indignant).

Now what's happening is a combination of guerilla/viral anti-marketing, where anonymous commenters are posting links in the comment sections of blogs such as Weiss' to temporary hosting sites where interested parties can download a .pdf of the now-infamous brochure.

Newsflash to Solengo's principals: the genie won't go back in the bottle.

Again, if it wasn't Dealbreaker.com it would have been someone else. Dealbreaker.com's relatively high profile in the blog world might be the justification for seeking an injunction on them, but that's all the more reason to have let it ride.

Sphere: Related Content