Monday, April 02, 2007

EMI agrees to drop DRM in deal with Apple's iTunes, RIAA is SOL

I would have tried to squeeze a few more acronyms into the header of this piece, but you get the idea.

Reuters: EMI and Apple agree anti-piracy software deal tipped from Dealbreaker's Opening Bell
LONDON, April 2 (Reuters) - EMI Group Plc (EMI.L: Quote, Profile , Research) said on Monday it was making its music catalogue available through Apple Inc's (AAPL.O: Quote, Profile , Research) iTunes store without the anti-piracy measure known as digital rights management (DRM).
"The new higher quality DRM-free music will complement EMI's existing range of standard DRM-protected downloads already available," EMI said in a statement as the company began a joint press conference in central London with Apple Chief Executive Steve Jobs.

Do you hear that? That is the sound of the record companies begining to smarten up as the realize, albeit slowly, that making life onerous for the paying customers is not the way to grow the digital music business. Today's news is a small step, but a few more steps like that and we will start to see what we really want, hassle free integration of digital entertainment media.

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