Retail forecasting through the Looking Glass on The Big Picture

I just spit coffee out my nose reading this.

This is at it should be, for "Wonderland" is after all, an imaginary place. In the world of Retail, the Mad Hatter and the March Hare are at a never-ending tea party, concocting excuses and rationalizations, but refusing to admit whatever the Queen of Hearts can plainly see: a clear trend of slowing, disappointing sales.

But read the whole thing at The Big Picture.

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