Saturday, March 03, 2007

Positioning Your Brand


I think that this sign does a fantastic job of communicating to consumers what this establishment is all about, what to expect when you go there, and what standards they are commited to maintaining. Really, I can't think of anything they left out, except perhaps what they actually do. If I had to guess, with an owner with a given name like "Yolanda" I would expect them to be a purveyor of aromatherapy oils, tarot cards, healing crystals, and books about cats, but I could be wrong.

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